Awesome Online Sellers Holiday info from Lisa Suttora

Selling online this holiday season?

If so, then you don't want to make these 5 common mistakes that
many online sellers make... (they'll put the Grinch in
your online sales.)


1. Not preparing your website/online store to look like Christmas.

Imagine what your local mall would feel like during the holiday
season WITHOUT all those holiday bells and whistles.

It certainly wouldn't get you in the holiday spirit would it?

Yet frequently, online sellers do nothing to prepare
their stores with a holiday look & feel.

If you want potential holiday shoppers to stop and shop on
your website, you need to let them know that you are dialed-in and
ready for the holiday season.

This doesn't have to cost an arm & a leg either - there are
things you ca n do to bring the spirit of the season (and the
sales) to your website for less than the cost of a dinner out.

2. Merchandising too late. You cannot, I repeat CANNOT wait
until December to start featuring your holiday merchandise.

Otherwise it will simply be TOO late in the season to pick up anything but
last minute sales.

3. If you sell on eBay, in order to get the best visibility for your
products you need to mix up your listing formats. If you've been
selling everything in a Fixed Price Multi-Quantity Format, it's
time to relist or list some new merchandise in a 7 day fixed price
format.

4. Not collecting email addresses of your customers. This is
probably one of the most business devastating mistakes I see
people make during the holidays.

I recently worked with a client who sold almost 800 items
last year during the months of Sept - Dec. and hadn't tracked
any of those customer's email addresses.

That's 800 people who they never followed up with again!

Now there are certain legalities that you need to be
aware of in order to do this so that you'll be in compliance
with the CAN SPAM email laws - but when done correctly,
a simple year-end email can build an ongoing relationship with
your customers for the following year.

5. Telling your customers what you can't/won't do instead of
what you CAN do. Nobody likes to be told "We don't do this or
No, you can't have that."

Well the same goes for your holiday customers.

It's all in how you say it.

"We don't accept checks." should be "We accept Visa, Mastercard, Discover & PayPal"

"We can't ship overnight." can be rephrased as "We're delighted to offer two day shipping."

Look at your website, eBay store or listings. Count the # of times
your copy says "We can't" or "We don't" then replace those statements
with "We can" and "We'll gladly."


********************


It takes 43 muscles to frown and only 17 to smile.

The same goes for your holiday web copy - make it smile!

Your customers will thank you by rewarding you with their business!


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10 Steps to Holiday Selling Success

//////////////////////////////////////////////////////

We've just talked about the 5 bah humbug mistakes that will
kill your holiday sales and what to do about them...

Now let's talk about the 10 steps TO online holiday sales SUCCESS.

This is my 15th holiday selling season (7 offline & 8 online!) whew!

And if there's one thing I've learned over the years, it's that
you CAN'T do it all during the short 90 days of the core
holiday season from September to December.

(And if you try to do it ALL it will just hurt your sales.)

In fact, over the years I've identified the 10 MOST IMPORTANT
steps you need to take in your online business in order to
boost your holiday sales.

But online strategies change so quickly, these 10 steps are
not the same every year.

That's why I've created this brand new 2009 Holiday
Season Checklist Audio + PDF to guide you through the
10 most important steps to prepare for THIS year's holiday
selling season.

It's like having me sit right next to you at your desk,
coaching you through your holiday prep.

http://skyrocketholidaysales.com <<== Click here

I've priced this 90 minute MP3 audio & PDF workbook at the
ridiculously affordable price of $15 THROUGH October 14th.


*******************

Just one of the tips in the audio helped Melinda sell
seasonal merchandise she didn't even know she had.


"I want to thank you for the idea of repositioning
my everyday merchandise for the holiday season.

I hadn't really planned on selling anything special
this year as I was feeling that I'd started
too late.

Low and behold I sold 3 items last week to a
customer who wanted them for Halloween.

They'd been sitting in my store for months.

If I hadn't featured them as you instructed in the Holiday Checklist, I'm
sure they'd still be sit ting there.

Thanks for helping me to see my inventory in a different
light!

I fully expect to sell much more this holiday!"

Melinda Everst
Chicago, IL



*******************

Oh and a side note - not only am I offering this
Holiday Season Checklist Audio + PDF for only $15.

I've also thrown in a juicy bonus for fast action takers...

Click here for bonus details...


http://skyrocketholidaysales.com


Your Partner in Online Holiday Selling Success,
Lisa

Lisa Suttora
Founder/CEO WhatDoISell.com

Ecommerce Strategist
Product Trend Expert

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
An eBay Certified Provider
Member of the Better Business Bureau
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

PS: Another common mistake is being passive in your holiday selling.

People who take action sell more. It's simple as that.


This holiday selling season will be what you make of it.

Here's your first step...

http://skyrocketholidaysales.com

WhatDoISell.com

4701 SW Admiral Way Suite 162
Seattle, WA
98116
US